BIBLIOMETRIC ANALYSIS IN BUSINESS MANAGEMENT: PROCESSES, TOOLS, AND PRACTICAL APPLICATIONS

Tóm tắt

Bibliometric analysis in Business Administration is an essential research method for evaluating and synthesizing scientific literature. This paper comprehensively presents the process of conducting bibliometric analysis. The steps include identifying the research problem, selecting appropriate databases, collecting relevant documents, analyzing, and synthesizing data. Each step is detailed with the necessary techniques and supporting tools. By applying bibliometric analysis, the paper demonstrates that this method not only helps identify research trends but also uncovers gaps in existing literature. This facilitates the development of new research and improves the quality of scientific works. The paper emphasizes that bibliometric analysis is a powerful tool for researchers and scholars in evaluating and advancing scientific knowledge. Proper implementation of the analysis process will enhance the accuracy and reliability of research outcomes