FACTORS INFLUENCING MOBILE BANKING ADOPTION AMONG GENERATION X: APPLYING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY AS WELL AS DIFFUSION OF INNOVATION THEORY

Abstract

This study aimed to explore the factors influencing the adoption intention of mobile banking among Generation X customers in Vietnam, a demographic often more cautious in accepting new technologies. Based on the integration of the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of Innovation (DOI) theory, the study examined the roles of performance expectancy, effort expectancy, attitudes toward mobile banking, and digital transformation capability. Using a quantitative survey method, data were collected from 152 Generation X customers and analyzed through the PLS-SEM model. The results indicated that attitudes played a critical mediating role, positively influenced by performance expectancy, and effort expectancy. Digital transformation capability also had a significant impact on mobile banking adoption intention. In conclusion, the study highlighted the importance of focusing on user experience, providing digital skills training, and designing simple interfaces to promote mobile banking adoption within this customer group