IMPACT OF BIG FIVE PERSONALITY TRAITS AND ETHICAL LEADERSHIP ON JOB SATISFACTION, A CASE STUDY AT LARGE SUPERMARKETS IN HO CHI MINH CITY

Abstract

This study aimed to determine the impact of Big-Five personality traits and ethical leadership on job satisfaction, the case study of large supermarkets in Ho Chi Minh City. Combining both quatitative and quanlitative research methods, this study used self completed questionnaires to investigate 380 employees and managers, who have worked at large supermarkets in Ho Chi Minh City. The research results show that personality traits have an impact on ethical leadership and job satisfaction. First, the three factors of personality traits such as openness to experience, conscientiousness and agreeableness have positive effect on ethical leadership. Second, openness to experience, conscientiousness and extraversion are found to be important antecedents for job satisfaction. Third, neuroticism has negative effect on both moral leadership and job satisfaction. Fourth, results did not show any significant relationship between extraversion and ethical leadership; between agreeableness and job satisfaction. Based on the findings, the study provides management implications of leaders and human resources managers perceptions of the personality traits of employees in response to job satisfaction to achieve the best results. A summary of the overall findings of the study are discussed as well as future directions for further study.