FACTORS AFFECTING INTENTION OF USING MOMO E-WALLET WHEN SHOPPING ONLINE OF STUDENTS FROM INDUSTRIAL UNIVERSITY HO CHI MINH CITY

Abstract

This study focuses on the factors affecting intention of using Momo e-wallet when shopping online of students from Industrial University Hochiminh city. By reviewing previous studies, authors proposed a model of five independent variables: useful awareness, easy-to-use perception, private/security awareness, society influence and trust in Momo e-wallet. Using Likert scale and OLS Regression, the results shows that intention to use Momo e-wallet is affected by: (1) useful awareness, (2) society influence and (3) trust in Momo e-wallet. Then, authors suggested some directions to help business enhance intention of using Momo e-wallet of students from IUH.