Main Article Content
This study is to identify factors of organizational culture in the success of knowledge sharing of lecturers – the study in the University of Finance and Marketing (UFM), by qualitative research methodology combining with quantitative research. Survey data were collected from 215 lecturers of the University (out of 270 before the time of merging with Customs Finance College). The study’s result shows that the organizational culture’s factors affecting the knowledge sharing of lecturers (ranked in descending order of importance) are: Leadership, Information system, Trust, Reward System. The article is valuable to academic leaders and is a scientific basis to reform organizational culture to promote knowledge sharing of lecturers, specific to the context of UFM.