FACTORS AFFECTING THE USE OF LOGISTICS SERVICES BY SEAFOOD EXPORTING ENTERPRISES IN HO CHI MINH CITY

Abstract

The study identifies the factors and measures the influence on the use of logistics services by seafood exporting enterprises in Ho Chi Minh City. Many research models on the same and relevant fields are reviewed to provide the comprehensive research background of the topic. Thereby, the research model and hypotheses are proposed with 26 observed variables for 05 factors of using logistics services. The survey is conducted in Ho Chi Minh City with 161 valid answers accepted for the analysis. After various statistical techniques to fully analyze data, the findings show that there is statistically significant relationship between all five factors and the use of logistics services by seafood exporting enterprises. Transportation time is the most influential factor, followed by reliability, cost, reputation and service quality. In accordance with these results, implications are proposed for both seafood exporting enterprises and logistics service providers to improve their operations and business performance. Despite the limitations during research process, the study has made a significant contribution to the literature of B2B buying relationship in the logistics industry.