GREEN PURCHASING: A REVIEW OF INFLUENTIAL FACTORS AND INTERVENTIONS

Abstract

. Purchasing green products and services is a significant concern in green consumer behaviors that are expected to reduce environmental impacts while satisfying needs. This paper extends the discourse to changing meanings, influential factors, and interventions on green purchasing. We integratively reviewed literature between 2012 and 2022, presented evidence, identified gaps, and discussed managerial implications. We highlighted six groups of significant and insignificant factors: sociodemographic, psychological determinants, knowledge and consciousness, habits and intention, latent classes, product/service characteristics, and producer/retailer. Potential interventions were analyzed in green marketing and green producers/retailers driving green purchasing. Also, we proposed a framework for identifying areas for green purchasing intervention regarding green education. This paper is conceptual and exploratory, but the findings have implications for policymakers and practitioners.