DEFINING COMPETITIVE POSITION OF SOME WEDDING CENTERS IN HOCHIMINH CITY

Abstract

The study was conducted to identify competitive position of some wedding centers in Ho Chi Minh city. By applying some theorical models related to competitive position, discussing with experts, five factors affecting to competitive position of wedding centers are selected. After collecting and analyzing the data by using SPSS software, excel and applying the method of Competitive Profile Matrix, the findings show the competitive capacity the competitive positions of three wedding centers based on 05 factor: staff, brand, management capacity, products, infrastructure. The competitive positions of three wedding centers are also pinpointed. The first competitivve position belongs to Metropole, following by Capella Parkview and Phu Nhuan Plaza. As perspective of Phu Nhuan plaza, some implications are suggested to boost its competitive advantages to becom better in marketplace.