BEHAVIORAL INTENTION TO USE THE MOBILE APPLICATIONS FOR GETTING THE TOURISM SERVICES OF THE YOUTH PEOPLE IN DIGITAL TRANSFORMATION ERA

Abstract

The advancement of technology has changed activities in people's lives, including tourism. Young travelers are technology savvy and often travel, so getting these tourism services is inevitable. Based on the technology adoption model, the goal of this study is to learn about the intention of using mobile applications to select Generation Z's tourism services in the digital transformation era. In addition to qualitative research methods to confirm and adjust the scale, the research also uses quantitative research methods through the online self-administered questionnaire to survey 786 visitors of the generation Z who have traveled and used mobile applications to get the services during their trip. The research results, in addition to confirming the results of the Technology Acceptance Model (TAM) proposed by Davis (1986), also showed that the innovation of the visitor is an external factor that positively affects the acceptance of the mobile app of generation Z in tourism. The study also recommends several solutions for tourism-related service businesses when building or using mobile apps to advertise.