FACTORS AFFECTING THE INTENTION TO BUY VINFAST ELECTRIC MOTORCYCLE OF PEOPLE IN HO CHI MINH CITY

Abstract

The purpose of this research is to determine the factors that influence the customer’s intention to buy a Vinfast electric motorbike in Ho Chi Minh city. The research is conducted by the non-probability sampling on 153 respondents. The research is analysed by SPSS software with the methods: Descriptive statistics, Cronbach Alpha coefficient testing, EFA, linear regression, Anova. The results show that there are 6 factors: (1) perceived environment, (2) attitude, (3) perceived behavioural control, (4) appeal of the vehicle, (5) subjective norm, (6) promotion policy that affect the purchase intention to Vinfast electric motorbike of people living in Ho Chi Minh city, in which the “Attitude” has the strongest influence. From the results, the author proposes a number of administrative implications in order to increase the intention to buy Vinfast electric motorbike of customers in Ho Chi Minh city.