Main Article Content
This article explores the relationship between employer brand attractiveness (EBA) and employee performance. The sample consisted of 412 employees working in service businesses in Ho Chi Minh City. Data were collected through surveys from questionnaires and conducted from August, 2018 to January, 2020. From data collected, the study is conducted to process and analysis of Cronbach's Alpha, EFA, CFA, SEM to test the scales and hypothesis in the research model. Research results show that the valuable components of EBA are measured by economic value, development value, social value, interest value and application value. The research also found that the valuable components of EBA have a positive impact on employee performance. However, the economic value of EBA has a very low impact on employee performance. The EBA is a long-term strategy, with the goal of management to improve employee attitudes and behaviors, which can be adapted to promote organizational resources management efforts.