A STUDY OF FACTORS INFLUENCING THE INTENTION TO USE FOOD DELIVERY APPLICATIONS OF CONSUMERS IN DA NANG CITY

Abstract

The purpose of this research is to examine factors affecting the intention to use food delivery applications of consumers. The study analyzed data of 326 suitable questionnaires collected from consumers in Da Nang City. The main methods used in this research include: the Cronbach’s Alpha test of reliability, exploratory factor analysis (EFA), and multiple regression analysis. The findings show five factors such as perceived easy to use, perceived price, perceived convenience, trust and subjective norm having positive impacts on consumers’ intention to use food delivery applications. In addition, this study has also proposed some managerial implications for food delivery apps supplier to improve quality, to set the direction of development and to expand market.