THE VALUE RELEVANCE FOR INTERNET OF THINGS ANNOUNCEMENT: EMPIRICAL EVIDENCE FROM THE STOCK MARKET

Abstract

With the advancement of science and technology, online applications have emerged in an endless stream. Once everything can communicate and interact with each other through network, the world of the Internet of Things will come into being. This study explore the market reaction and its influencing factors when enterprises announce the launching of new IoT-related products or services, aiming to understand whether investors in the capital market will react to IoT-related announcements and whether such reaction subsequently generates abnormal returns on stock prices.