INTENTION OF USING E-WALLETS – AN EVIDENCE FROM HO CHI MINH CITY, VIETNAM

Abstract

This study provides an insight view of the importance of e-wallet and enables e-wallet providers to understand thoroughly their potential customers. The results of interviewing 250 respondents living and working in Ho Chi Minh city through face-to-face and online surveys indicate that attitude towards technology positively affects the intention of using e-wallet; moreover, perceived usefulness is the most influencing factor for the attitude towards technology. Based on the findings, some recommendations enhancing the adoption of this procduct to the providers in Ho Chi Minh City, Vietnam are proposed.