Journal of Science and Technology - IUH

THE IMPACT OF LEADERSHIP STYLE TRANSFORMATION ON EMPLOYEE TRUST AND THE CHANGE CAPABILITY OF SMALL AND MEDIUM ENTERPRISES IN VIETNAM

Nguyễn Ngọc Thức — 2024-08-06

Nghiên cứu này được thực hiện nhằm kiểm tra mối quan hệ giữa các yếu tố lãnh đạo chuyển đổi, niềm tin của nhân viên và khả năng thay đổi của các doanh nghiệp nhỏ và vừa tại Việt Nam. Nghiên cứu được thực hiện trên dữ liệu của 314 nhân viên đang công tác tại các doanh nghiệp nhỏ và vừa tại Việt Nam. Mô hình nghiên cứu được sử dụng trong nghiên cứu là mô hình cấu trúc. Dữ liệu được phân tích và xử lý nhờ sự hỗ trợ của phần mềm thống kê SPSS và AMOS. Kết quả chỉ ra rằng phong cách lãnh đạo chuyển đổi có tác động cùng chiều đến niềm tin của nhân viên và khả năng thay đổi của tổ chức. Bên cạnh đó nghiên cứu cũng tìm thấy rằng niềm tin của nhân viên vào lãnh đạo là biến trung gian ảnh hưởng đến sự tác động của lãnh đạo chuyển đổi lên khả năng thay đổi của tổ chức. Từ những kết quả trên nghiên cứu cũng đã đề xuất một số giải pháp nhằm gia tăng niềm tin của nhân viên cũng như khả năng thay đổi của doanh nghiệp thông qua phong cách lãnh đạo chuyển đổi.

THE IMPACT OF STOCK LIQUIDITY ON COMPETITIVENESS IN VIETNAMESE COMMERCIAL BANKS

Thi Kieu Nga Nguyen — 2024-08-06

This study investigates the impact of stock liquidity on the competitiveness of Vietnamese commercial banks. Utilizing a dataset comprising 19 commercial banks listed in Vietnam between 2010 and 2022, the authors employ the FGLS regression method to analyze the relationship between these factors. The findings indicate that enhanced stock market liquidity contributes to increased competitiveness among commercial banks. These results offer valuable insights for policymakers and bank managers in Vietnam.

Keywords. Commercial banks, competitiveness, stock liquidity.

FACTORS AFFECTING ORGANIZATIONAL COMMITTMENT OF CADRES AND CIVIL SERVANT AT THE PEOPLE’S COMMITTEES IN DISTRICT 12 IN HO CHI MINH CITY

Vinh Quang Nguyễn — 2024-08-06

Abstract: Effectiveness of administrative reform highly depends on quality and competency of cadres and civil servants. This study examined the factors affecting organizational commitment of cadres and civil servants at the People's Committees of wards in District 12 Ho Chi Minh City. Regression analysis taken on survey data of 407 cadres and civil servants indicated the 06 factors affecting the commitment as: 1) colleague relationship, 2) training and development, 3) leader relationship, 4) recognition and reward, 5) income, and 6) working environment and workspace; particularly, colleague relationship has the greatest effect while income has the nearly least effect on organizational commitment. This outcome quite matches both academic and practical perspectives. Some managerial implications are correspondingly proposed to increase the organizational commitment of cadres and civil servants at the People's Committees.

Keywords: organizational attachment; administrative reform; People's Committee, district 12

FACTORS INFLUENCING BUSINESS INNOVATION OF SMALL AND MEDIUM – SIZED TOURISM COMPANIES: PERPECTIVES FROM HO CHI MINH CITY ENTERPRISES.

Thị Thuỳ Nguyễn — 2024-08-06

Business Model Innovation is one of the pressing and vital issues for businesses today. Faced with intense industry competition and rapid technological changes in the business environment, businesses are compelled to undergo significant changes to create and sustain business value. This research aims to expand the theory of innovation to further enhance the factors influencing business model innovation. The survey questionnaire was inherited from previous studies, with 207 valid samples collected from tourism businesses in Ho Chi Minh City. Exploratory Factor Analysis (EFA) and linear regression were used to analyze the factors influencing business model innovation. The research results revealed that all five factors: entrepreneurial mindset, organizational learning capability, digital platform, agility, and culture of novelty orientation have a positive impact on business model innovation. Based on the analysis results, the authors provide managerial implications for tourism businesses to enhance performance and effectiveness through the innovation process.

ORGANIC FOOD CONSUMPTION BEHAVIOR OF EUROPEAN BRANDS IN VIETNAMESE MARKET – APPLICATION OF HOWARD-SHETH MODEL: A CASE STUDY OF DAVERT BRAND

Mai Chi Vũ Thị — 2024-08-06

The improvement of people's living standards and the opportunity to have a good life is what most countries desire. Expanding global consumption leads to more import business opportunities for distributors and intermediaries for meeting the national consumption market. Organic food consumption is not only of concern in developed countries but is now also in developing countries like Vietnam. The study was conducted to examine the impact of components of customer value perception which are financial, functional, individial, and social value perception on organic food consumption behavior through the mediating role of Davert brand trust in Vietnam is based on the Howard - Sheth model. Data collection method is by survey questionnaire from 352 consumers who have used Davert organic foods in 2 cities (Hanoi and Ho Chi Minh). The collected data were analyzed for structural linear modeling (SEM). The results show that all four components of value perception indirectly impact organic food consumption behavior through the mediating role of brand trust, in which financial value perception has the strongest impact. From the findings, the study discussed to provide management implications for Vietnamese market managers and organic food importers.

FACTORS AFFECTING FINANCIAL AUTONOMY OF PUBLIC COLLEGES UNDER THE MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT IN VIETNAM

Ngọc Khanh Phạm — 2024-08-06

The According to the regulations of the Ministry of Labour, War Invalids and Social Affairs in Vietnam, from 2021, public colleges will be able to exercise their autonomy in finance and property according to regulations on the financial autonomy mechanism of their public service units. Therefore, financial autonomy is essential for public colleges under the Ministry of Agriculture and Rural Development. This study focuses on the factors affecting the performance of the financial autonomy of public colleges under the Ministry of Agriculture and Rural Development. It uses the AMOS-SEM estimation method to assess the impact of these factors on the financial autonomy of public colleges under the Ministry of Agriculture and Rural Development. The number of survey samples is 300 officials and teachers at 28 public colleges under the Ministry of Agriculture and Rural Development in Vietnam. The result shows that state policies and laws, the management capacity of the college, development strategy, teaching staff, facilities, and scientific research activities are factors that have a positive impact on financial autonomy. The study’s findings have implications for policymakers and public colleges to have appropriate strategies and plans to implement financial autonomy in the coming time.

THE MODERATING ROLE OF FIRM SIZE AND FIRM AGE IN THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AND FUTURE FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM VIETNAM

Thi Thu Ha Nguyen — 2024-08-06

Empirical research shows conflicting results about the association between corporate social responsibility initiatives and firm performance. Our study aims to solve the unanswered question in environmental accounting concerning the degree of alignment between corporate environmental disclosures and financial firm performance by introducing two mediating variables (i.e., firm size and firm age) influencing the relationship between subsequent firm performance and corporate social responsibility disclosures. Understanding moderating variables (i.e., firm age, and firm size) can help researchers identify the context where corporate social responsibility disclosures negatively affect firm performance. By using the sample of all non-financial listed firms on the Vietnam Stock Exchange for the period 2014 to 2022, we find a negative relation between firms disclosing corporate social responsibility and their long-term performance (measured with adjusted industry-size return on asset as well as Tobin’s Q for small-sized firms or young firms but large-sized firms or old firms do not. The findings of this paper are consistent with the supply and demand theory of the firm, as proposed by McWilliams and Siegel in 2001, which indicates that smaller-sized and younger firms engaging in corporate social responsibility do not enhance a company's financial performance.

THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEES’ INNOVATIVE BEHAVIOR: MEDIATING ROLE OF INNOVATIVE CLIMATE AND MODERATING ROLE OF PSYCHOLOGICAL EMPOWERMENT

ĐẶNG HỮU PHÚC — 2024-08-06

Although many antecedents of employees’ innovative behavior have been explored, very few studies have examined employees’ innovative behavior from a comprehensive perspective that covers all levels of the organization. In particular, studies on the innovation behavior of employees in state-run organizations are limited. This research aims to examine the influence of transformational leadership on innovative behavior through the mediating variable of the innovation climate. Concurrently, the study also investigates the moderating role of psychological empowerment in the relationship between the innovation climate and innovative behavior. A total of 255 completed questionnaires were utilized for quantitative analysis. The results indicate that transformational leadership has a direct positive impact on employees' perception of the innovation climate. Additionally, psychological empowerment and the innovation climate both directly influence innovative behavior. Concerning the moderating effect, psychological empowerment regulates the relationship between the innovation climate and innovative behavior. Based on the research findings, the authors propose several policy implications to assist businesses in enhancing the innovative behavior of their workforce within the organization.Top of Form

FACTORS AFFECT THE APPLICATION OF DEEP-LEARNING CHATBOTS FOR ONLINE SHOPPING IN VIETNAM

Phuc Nguyen — 2024-08-06

This research identifies, measures and highlights the importance of trust and attitude in influencing how people feel about and decide to use deep-learning chatbots to purchase online. Quantitative research methods are used to test models and study hypotheses. Data collected using Google Forms with 300 online retail customers in Vietnam were analyzed through structural equation modeling. The results suggest that perceived enjoyment and perceived social presence positively impact customers’ intention to use deep-learning chatbots both directly and indirectly through trust and attitude, except for perceived enjoyment’s non-effect on intention to use. This research offers a fresh perspective on deep-learning chatbot adoption, highlighting the crucial roles of trust, attitude and user perception in shaping decisions. By uncovering unexplored aspects of user interaction, it provides a unique lens for researchers to enhance the understanding and user experience with deep-learning chatbots in emerging technological landscapes. Managers are advised to prioritize strategies fostering transparency, reliability, enjoyable interactions, and recognize the potential of these chatbots in enhancing user experiences and driving successful purchasing, especially in an emerging market like Vietnam.

REASONABLENESS AUDIT EXPECTATION GAP AND THE ROLE OF AUDIT EDUCATION

Dung Ngọc Khánh Nguyễn — 2024-08-06

The audit expectations gap (AEG) is perceived to have a negative impact on the auditing profession. This study aims to evaluate the effect of training in universities on AEG regarding the auditing responsibilities of auditors. The research strategy is based on a quantitative approach, and data was collected in 2022 from 336 students studying at three universities in Ho Chi Minh City. SPSS 29 software is used to test the scale's reliability and the average difference between student groups using the Independent Sample T-Test. Research results indicate that university training programs contribute to narrowing AEG for 2/9 audit responsibilities among the nine audit responsibilities, and training content contributes to narrowing 1/9 audit responsibilities. Another surprising finding is that most students majoring in accounting and auditing and students taking courses related to this subject have higher expectations than the other group. This implies that previous views determining that AEG exists due to unreasonable public expectations are not convincing. AEG exists because the auditing profession is slow to change and adapt to social change.

A RESEARCH ON LECTURES’ KNOWLEDGE SHARING INTENTION AT UNIVERSITIES IN HO CHI MINH CITY

Trần Việt Anh — 2024-08-06

This study focused on assessing the impact of organizational learning culture and lecturer knowledge capability on their attitudes and knowledge sharing intention at universities in Ho Chi Minh City. Employing a quantitative research approach, data was collected from 439 lecturers through a survey. The results indicated that both organizational learning culture and lecturer knowledge capability positively influence their attitudes and intentions towards knowledge sharing. Based on the research findings, the study contributed theoretically and implied managerial implications to enhance lecturer attitudes and intentions towards knowledge sharing in university settings.

FACTORS AFFECTING THE INCORPORATION OF DIGITAL TECHNOLOGY IN ACCOUNTING TRAINING AT UNIVERSITIES IN HO CHI MINH CITY

Nguyễn Thị Thu Hoàn — 2024-08-06

To investigate the factors influencing the incorporation of digital technology in the accounting training at universities in Ho Chi Minh City, this study employs a quantitative methodology using survey techniques. Data are collected from third- and fourth-year students at several institutions including Ho Chi Minh City University of Industry, University of Foreign Trade, Ho Chi Minh City University of Economics, University of Finance and Marketing, and Ton Duc Thang University. The methodology involves EFA (exploratory factor analysis), CFA (confirmatory factor analysis), and SEM (structural equation modeling) techniques. The findings reveal that two primary factors directly impacting the accounting training program are the teaching quality of lecturers and school facilities. Besides, six factors significantly influence the digital transformation such as training programs, facilities, teaching quality, learning motivation, awareness of learners, and learning styles.

Abtract: Digital technology, digital transformation, accounting training program

EXTENDING THE THEORY OF PLANNED BEHAVIOR TO EXPLAIN CONSUMER INTENTION TO USE ELECTRIC TAXI SERVICES IN HO CHI MINH CITY

Nam Lê Thanh — 2024-08-06

The use of electric-powered transportation is seen as a promising solution to reduce emissions into the atmosphere. Despite efforts from both businesses and the government to develop electric vehicles in general, as well as electric taxi services in particular, there are still many limitations. This study aims to expand the theory of planned behavior to identify additional cultural factors influencing the intention to use electric taxi services by customers. A survey using a self-administered questionnaire was conducted with 277 regular users of taxi services in Ho Chi Minh City. The linear structural equation model was used to test the research hypotheses. The results indicate that environmental concern, attitude, subjective norm, and perceived behavioral control positively influence the intention to use electric taxi services. Additionally, this study demonstrates the impact of two cultural factors, collectivism and long-term orientation, on the intention to use electric taxi services by customers. The managerial implications for electric taxi service businesses, as well as policy recommendations for government agencies, are also presented to enhance the intention to use electric taxi services by customers.

STUDYING THE IMPACT OF KEY OPINION CONSUMERS (KOCS) ON THE DECISION TO PURCHASE THROUGH THE E-COMMERCE SHOPEE OF GEN Z IN HO CHI MINH CITY

Minh Quang Huynh — 2024-08-06

Modern marketing is increasingly popular using images of influencers or key opinion consumers (KOCs) to advertise on social networks to help businesses attract consumers, especially the Gen Z. This study is a quantitative study to determine and evaluate the influence of KOCs on the purchasing decisions of Gen Z on the e-commerce site Shopee. Based on the study results, the authors provide implications to help administrators improve communication activities through KOCs. Data was analysed by SPSS software with 300 samples collected from consumers in Ho Chi Minh City who shopped through the e-commerce platform Shopee. It showed 4 factors: "reputation level", "love of customers", "information quality" and "perceived risk" associated with KOCs influence online shopping decisions of Gen Z in Ho Chi Minh City.