View of EXPLORING THE IMPACT OF MULTISENSORY MARKETING ON RETURN INTENTION TO A COFFEE SHOP IN HO CHI MINH CITY: THE MEDIATING ROLE OF POSITIVE EMOTIONS

Return to Article Details EXPLORING THE IMPACT OF MULTISENSORY MARKETING ON RETURN INTENTION TO A COFFEE SHOP IN HO CHI MINH CITY: THE MEDIATING ROLE OF POSITIVE EMOTIONS Download Download PDF